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Privacy and personal data processing policy · Genuina

Last updated: October 17, 2026 · Effective upon publication at usagenuina.com

This policy explains, without fine print, what data Genuina processes, why, with whom, for how long, and how you can access, correct or delete it. It complies with Colombia’s Law 1581 of 2012 and Decree 1377 of 2013, our main market. It also complies with the General Data Protection Regulation (GDPR) and Organic Law 3/2018 for people using Genuina from Spain and the European Union, and with the U.S. privacy laws that apply to you.

1. Who is responsible

AppDevelopi LLC, a limited liability company in the State of Florida (U.S.), document L22000207677, develops and operates Genuina. It is the controller of your personal data.

  • Email for all matters concerning your data: privacidad@usagenuina.com
  • Customer service phone numbers: +57 311 642 3123 (Colombia) · +1 305 600 3507 (U.S.)
  • Team responsible for handling your requests: Genuina’s privacy team, at the same email address.

2. Genuina, in one sentence

Genuina is a personal superintelligence: an artificial intelligence system that handles errands on your behalf. It talks with you in the app and by phone; with your permission, it calls and writes to other people and businesses, uses websites and apps, and gets what you request ready. It always introduces itself as Genuina, never as a person. Money and sensitive matters are handled only with your yes. We do not sell your data, use it for advertising or use it to train artificial intelligence models.

3. What data we process

a) Your account. Name, email, mobile number, country and city, language, your chosen settings and device identifiers used to send you notifications.

b) Your conversations with Genuina. What you write, your voice notes (audio and transcription), photos and files you send, and your calls with it: the transcription and a summary. Genuina talks through the Genuina app and its service line.

c) Your errands. What you request, the steps Genuina takes, its questions, your approvals (your “yes” or “no”), the results and receipts. All of this forms your history, which belongs to you.

d) Your people. The people you introduce to it (name, number, how you know them, how they prefer to be addressed) and what you allow it to do with each one.

e) What you choose to connect (optional). If you connect your email or calendar, Genuina reads them with the permissions you approve to serve you. See section 6.

f) What you entrust to it so it can act. If you provide them for an errand: website credentials, payment method details or a document. These are stored encrypted in a vault, used only for the errand you approve, and never written by Genuina in the chat or notifications. To approve a payment, your phone may ask for your face or fingerprint. This verification happens on your device: Genuina does not receive or store biometric data.

g) People Genuina contacts for you. When an errand involves another person or business, Genuina processes what is needed to handle it: the name, phone number or email, that person’s responses and, if there is a call, its recording and transcription (section 9).

h) The Genuina SI Module (if you have one). This is the device installed at your home or business that gives your Genuina its own line. To work, it processes data from that line and the apps it uses on your behalf. It also sends our servers a technical heartbeat: a fixed list of status data (whether it is on, connected and up to date) that does not include the content of your errands.

i) Technical data. Operational and error logs, and usage of artificial intelligence models (to measure cost and quality).

j) On usagenuina.com. If you sign up as a beta tester: name, email, mobile number (optional), what you would use it for and your authorization. The site uses only necessary cookies, such as your light or dark mode preference and form security. It does not use advertising or analytics cookies.

Sensitive data. Genuina does not ask you for sensitive data: health, biometrics, political or religious opinions, and others. If you choose to share any for an errand, such as a medical appointment, it processes that data only for that errand and with your express authorization. You may withhold it: you are not required to answer questions about sensitive data.

4. Why we use your data

  1. To handle the errands you request, speak with whoever is needed on your behalf and tell you how things are going.
  2. To remember what you tell it, avoid asking twice and understand you better. You can view, correct and delete what it remembers.
  3. To ask for your approval when needed and notify you only when it matters.
  4. To provide support when you ask for it.
  5. To keep the service secure, prevent abuse and fraud, and comply with the law.
  6. To improve quality: measure how many errands finish, how long they take and where they get stuck. Published figures are aggregated, without identifying anyone.
  7. If you signed up for the beta, to write to you about it.

Legal bases. In Colombia, your prior, express and informed authorization: you give it when creating your account or signing up, and you may revoke it. In the European Union, performance of our contract with you (items 1 through 4), your consent (optional matters: connecting sources, sensitive data and the beta), our legitimate interest (security and quality, 5 and 6), and legal obligations.

5. Automated decisions and artificial intelligence

Genuina is an artificial intelligence system and always says so: to you and to every person and business it talks to on your behalf. We process your data in artificial intelligence systems according to the criteria of suitability, necessity, reasonableness and proportionality in the SIC’s External Circular 002 of 2024 and the European Artificial Intelligence Act. Genuina does not make decisions with legal effects on you without your involvement: anything that commits your money or your name waits for your yes. You may always ask a person on the team to review something.

6. Your email and calendar (optional)

If you connect your Google account, Genuina requests only the permissions you choose: to read your email and calendar to find what matters to you (for example, an invoice with a due date or an appointment confirmation). You may revoke permission at any time from the app or your Google account.

Genuina’s use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including its Limited Use requirements. This data is used only to provide the features you see in Genuina. It is not used for advertising or to train general-purpose artificial intelligence models, and no one reads it unless you ask us to resolve a problem, it is necessary for security or the law requires it.

7. With whom we share data

Genuina is built on providers that process data on our behalf, under contract and only to provide the service (known as “encargados” in Colombia and “processors” in the EU):

  • Artificial intelligence models, to understand, converse, speak and transcribe (United States). Under their terms, they do not use what we send them to train their models.
  • Cloud, database and storage (United States).
  • Telephony and messaging, for Genuina’s line and the calls and messages it makes on your behalf.
  • Notifications and app distribution (app stores).
  • Email, for messages Genuina sends to you.

In addition, depending on the nature of each errand, Genuina shares with the third parties you specify what is needed to complete it. For example, your name and preferred time with the place where you request an appointment.

We do not sell or rent data. We do not share it with advertisers or “partners.” Beyond the above, we would disclose it only under a valid order from a competent authority.

8. International transfers

Your data is processed mainly in the United States. For Colombia, the United States is listed among countries with an adequate level of protection under the SIC’s External Circular 005 of 2017, and providers also make contractual commitments. For the EU, transfers use GDPR safeguards: the EU–U.S. Data Privacy Framework when the provider participates, or the European Commission’s standard contractual clauses.

9. Calls and recordings

Calls Genuina makes or receives on your behalf may be recorded and transcribed for two purposes: so you know what was said and so we can review quality. Genuina identifies itself at the start of each call. If you prefer that a call not be recorded, or the person on the other end asks, simply tell Genuina.

Recordings published on this site are from the private pilot. They are published with the speakers’ permission, with names, places and amounts hidden.

10. How long we keep data

  • Your account, history and what Genuina remembers: for as long as you have your account. You can delete individual items or everything.
  • Call recordings and voice notes: for as long as needed for the errand and quality review. The transcription and summary remain in your history. You can ask us to delete audio at any time.
  • Third-party data for an errand: what the errand and its history need. If the third party asks, we delete it (section 11).
  • Technical logs: for as long as needed for the service’s security and operation.
  • Beta tester list: until the beta ends or you ask to leave.

If you delete your account, we delete your data from active systems at that time. Backups are renewed within a maximum of 30 days. We keep only what the law requires us to retain.

11. Your rights

In Colombia (Habeas Data, Law 1581 of 2012). You may:

  • access, update and correct your data;
  • request proof of your authorization;
  • learn how your data is used;
  • revoke authorization or request deletion when there is no legal duty to retain it;
  • access it free of charge;
  • file complaints with the Superintendence of Industry and Commerce (SIC), after completing the process with us.

Response periods: we answer inquiries within a maximum of 10 business days, extendable by 5, and claims within a maximum of 15 business days, extendable by 8, as required by law.

In Spain and the EU (GDPR). You have rights of access, rectification, erasure, objection, restriction and portability, and the right not to be subject to solely automated decisions with legal effects. We respond within a maximum of one month. You may complain to the Spanish Data Protection Agency (AEPD).

In the United States. If you live in a state with a privacy law (for example, California), you may exercise the rights it grants you: to know, correct, delete and not be discriminated against for exercising them. We do not sell or share data for advertising.

If you are not a user but Genuina contacted you on someone’s behalf, you may ask us what data we hold about you, ask us to delete it and ask that Genuina not contact you again. Simply say so in the conversation or write to us.

How to exercise your rights:

  • In the app, under Privacy, you can download your data and delete your account without asking anyone.
  • For everything else, write to privacidad@usagenuina.com with your name, how we identify you (email or number) and your request. The step-by-step guide is at usagenuina.com/habeas-data.

12. Security

Data is encrypted in transit and at rest. Credentials and payment methods are kept in a separate vault. Each account is isolated from the others in the database. Internal access is restricted: the team accesses your conversations or errands only when needed to provide support, resolve a failure or for security. In notifications and files, Genuina hides sensitive information: amounts, accounts, documents and credentials. No system is infallible. If an incident affects you, we notify you and the authorities as required by law.

13. Minors

Genuina is for people aged 18 or older. We do not knowingly process minors’ data. If an errand involves them, such as an appointment for your child, only necessary data is processed, under your responsibility as their representative.

14. Changes

If this policy changes in a way that affects you, we notify you in the app or by email before it takes effect. The date above shows when it was last updated.