Genuina · personal superintelligence lab · Colombia

Personal superintelligence, starting with your errands.

Today it runs in a private pilot, and we publish what we learn.

Become a beta testerTalk to her now
Status
Private pilot
Beta
Free · waitlist open
App
v0.5.1 · Sep 30, 2026
Field notes
No. 1 · Oct 2026
Fig. 1An errand in the Genuina app
  1. aAsks before actingDo it or explain it: you choose.
  2. bAsks before lookingSays where she'll look and waits for your yes.
  3. cOnly where you sayLooks in that folder and changes nothing.

Phone app, v0.5.1 (iPhone). Recreated data.

§ 01/Talk to her

Talk to Genuina's front desk.

It's the real Genuina: ask her for an errand and see how she'd do it.

  • From here she doesn't pay, call or message anyone.
  • We don't keep what you type; Anthropic processes it. Don't use real details.
Rather talk? Call her.The same voice she uses on calls. Up to 3 minutes; your browser will ask for the mic.
10:30
Conversation

Hi, I'm Genuina 👋 Ask me how I work, or ask me for an errand. From here I don't pay or call anyone for real.

§ 02/Questions

Two questions guide everything we build.

We work on them with real people, in their daily lives.

Q1Ongoing

How do people in Latin America delegate to an AI, and what do they need to trust it?

In Colombia only a third of households have a computer or tablet, and many distrust doing paperwork online (Fig. 2).

  • Q1.1Errands done end to end
  • Q1.2How often she has to ask
  • Q1.3Which safeguards people ask for
Q2Ongoing

How can an AI represent someone and act on their behalf with others?

Real delegation means talking to the bank or the health insurer, with local manners.

  • Q2.1Calls answered by third parties
  • Q2.2Calls that go on after she says she's a virtual assistant
  • Q2.3What she decides alone and what she hands back
Fig. 2The starting point in Colombia
  • Of all households35.7%have a computer or tablet
  • Of people who do not do government procedures online83.0%prefer to do them in person or by phone
  • 61.6%distrust how their data will be used
  • 52.5%distrust paying online

DANE, ENTIC Households 2024 (bulletin of August 1, 2025).

§ 03/Field notes

What we saw in one week of the pilot.

One week of our private pilot (Oct 1–7): a small sample, and we publish it anyway.

Fig. 3Real errands from the pilot, in one week

n = 25 errands

  • 18 completed end to end
  • 6 partially done
  • 1 waiting
  • Median: 13 minutes per errand

Genuina private pilot, Oct 1–7, 2026.

Fig. 4Calls, the hardest part
  • 21%To people and businesses · answered, 6 of 28
  • 14%To businesses and agencies only · answered, 2 of 14

Genuina private pilot, Sep 22 – Oct 7, 2026. Calls she placed, excluding calls with the user.

What we learned

  1. 01

    “Help me” usually means “do it for me.”

    When it's unclear, Genuina asks: “Do it for me” or “Just tell me how.”

  2. 02

    The money rule has to live in the code.

    Asking the model isn't enough: your yes has to be a system barrier, and we're building it.

  3. 03

    Greet before you ask.

    With advisors and clinics, sending everything at once didn't work.

  4. 04

    Calls are the bottleneck.

    Businesses and agencies picked up only 2 of 14 calls: that's where we work hardest.

* Small sample: one household in the private pilot. Errands from Oct 1–7; calls from Sep 22 to Oct 7. Signals, not conclusions.

§ 04/What we build

Genuina, the assistant we are building.

Today the app needs an iPhone, and searching your files needs a Windows computer; two in three households have no computer (Fig. 2). That's why the beta needs neither.

AGenuina app

BWhatsApp · In the pilot

AIn the app

Genuina app

Home base: talk to her; she asks permission and leaves you the result.

iPhone and computer · v0.5.1

BIn the pilot

WhatsApp

Text her like anyone else; she pays and calls with your yes.

Text, voice notes and calls

CIn the app

Genuina Desktop

Uses sites where you're signed in, and stops before paying.

Windows

One errand, step by step

This is what delegating looks like, in the app.

  1. 01

    You ask, in your own words.

    Typed or as a voice note. No forms.

    Your history: your request, word for word.

  2. 02

    If it is unclear, she asks.

    Should she do it, or explain how? One tap and she goes on.

    In the pilot, “help me” usually meant “do it for me.”

  3. 03

    Before looking, she asks permission.

    She says where she'll look and touches nothing else.

    Your history: the permission, where and when.

  4. 04

    She works and you see progress.

    On your computer, step by step, live.

    Your history: every step, with its time.

  5. 05

    And she leaves you the result.

    What she found, where she looked and what's left.

    Your history: the result, so you can check it.

Fig. 5A call answered on someone's behalf (in the pilot · recreated, with invented names)
DPDr. Pardo's officeVoice call
Live

She introduces herself as a virtual assistant and checks before committing anyone.

Fig. 6And two real calls from the pilot, edited
MGenuina calls MateoOn Diego's behalf, to confirm the tennis game.
0:00 / 1:22

Genuina

Hey!

DDiego calls GenuinaDiego, a pilot user, checks on how the errands are going.
0:00 / 0:26

Genuina

Hi, Diego.

Published with the permission of everyone on them. Only the ringing and the silences at the ends were cut; in Diego's, a tone covers an amount and third-party names. Audio in Spanish, transcripts translated.

What she can do, and where

Talks
By text or voice notes.
In the app
Finds things
Your documents, asking before she looks.
In the app
Uses sites for you
Where you're signed in; stops before paying.
In the app
Texts on WhatsApp
Replies by text or voice.
In the pilot
Pays with your yes
Utilities, top-ups and transfers, always with a receipt.
In the pilot
Calls and answers
With businesses and agencies, and fills you in.
In the pilot
Uses phone apps
From a dedicated phone; the bank's one-time code is never stored.
In the pilot
Your own Genuina
With her own phone number, in your name.
On the way
Builds
Websites and apps made for you.
On the way

§ 05/Your Genuina

On the way

Pick a name and a voice.

In the beta we'll measure whether choosing a name and voice changes how much you trust your Genuina. Try it here.

Genuina

Hi, I'm Genuina. What errand can I take off your plate?

Up to 14 letters.

Gender

Voice

We ask them for a Caribbean Colombian accent. Does it sound natural?

Avatar

Choose how it moves.

Grows and settles.

GenuinaWith the name and voice you picked. Up to 3 minutes.

This is just a sample: the name is not saved.

Become a beta tester →

Yours alone

On the way

Your Genuina has its own line, and that is where it represents you.

This is how it will work for our first beta testers, and we're building it now.

  • 01

    A line of your own

    It calls and answers on your behalf, and always introduces itself as your assistant.

  • 02

    A browser of your own

    That's where it signs in to your portals and runs your errands.

  • 03

    Ask in the app or on WhatsApp

    Text or voice note; it lets you know when something needs your yes.

  • 04

    Nothing on your computer

    It runs on Genuina's side: nothing to install or leave running.

Your errands are yours.

  • No one on our team reads them, except to fix something with your permission or when the law requires it.
  • To improve, we count without reading: how many finish, how long they take and where they get stuck.
  • Your history stays saved, and it's there for you.
  • Today it's a team rule; having the system enforce it is on the way (R6).

§ 06/How we work

Clear rules, and what is missing, said out loud.

Delegating needs limits that always hold, and where they're not there yet, we say so.

  1. R1

    Money only moves when you say yes.On the way

    In the pilot she says how much, to whom and from where, and waits for your yes. Having the system enforce it, not just her, is on the way.

  2. R2

    Your passwords, encrypted and only for your errands.

    The bank's one-time code is never stored: it's used once, when paying.

  3. R3

    Sensitive data stays covered.

    IDs, account numbers and amounts stay covered. You always see a payment's amount before your yes.

  4. R4

    Every errand leaves you a receipt.

    What she did, when, and what's left. If something didn't work, she says so.

  5. R5

    Two people approve every app release.

    On the exact version that ships to the app.

  6. R6

    Your errands are yours.On the way

    No one on our team reads them, except to fix something with your permission or when the law requires it. Today it's a team rule; having the system enforce it is on the way.

What we build with

These companies process part of what you ask; we use their products, but they are not partners and do not endorse Genuina.

AI models
AnthropicClaude: talks and runs the errandsOpenAILive voice and transcription
Voice and phone
ElevenLabsVoice notesTwilioThe phone line
Your accounts, if you connect them
GoogleGmailMicrosoftOutlook
Infrastructure
VercelThe site and web app, in the USNeonThe database, in the USResendThe emails we send youExpoApp notifications

Brands and logos belong to their owners.

§ 07/Beta

Join as a beta tester.

We're looking for people in Colombia who want to hand off their errands and tell us how it goes.

  • Free during the beta
  • We'll write when there's a spot for you
  • You can leave whenever you want
  • Our team does not read your errands without your permission

We only use what you send in this form to write to you about the beta.